Privacy Policy

Praxis Healthcare Marketing LLC Privacy Policy

Praxis Healthcare Marketing LLC (“Praxis,” “we,” “our,” or “us”) is committed to protecting the privacy and security of the information entrusted to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information through our websites, services, communications, call center operations, marketing programs, and related business activities.

 

By using our websites, services, or communicating with us, you agree to the practices described in this Privacy Policy.

 

Who We Are

Praxis Healthcare Marketing LLC provides healthcare marketing, patient engagement, appointment scheduling, outreach services, provider relations support, call center services, digital marketing, and related consulting services for healthcare organizations, providers, health plans, and community-based organizations.

 

 

Information We Collect

We may collect the following categories of information:

Personal Information

  • Name
  • Mailing address
  • Email address
  • Telephone number
  • Date of birth (when provided)
  • Preferred language
  • Communication preferences

Healthcare-Related Information

Depending on the services being provided, we may receive limited healthcare-related information necessary to facilitate outreach, scheduling, patient engagement, or care coordination activities on behalf of healthcare organizations.

We only collect and use such information as authorized by our clients and applicable law.

 

Technical Information

When you visit our websites, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Referring website
  • Date and time of visits
  • Website usage analytics

Communication Information

We may collect information from:

  • Telephone calls
  • Voicemail messages
  • Text messages
  • Email communications
  • Website forms
  • Chat interactions

Calls may be recorded for quality assurance, training, compliance, and operational purposes where permitted by law.

 

How We Use Information

We use information to:

  • Schedule appointments
  • Conduct patient outreach programs
  • Facilitate healthcare engagement initiatives
  • Support provider and patient communications
  • Respond to inquiries
  • Deliver requested services
  • Improve service quality
  • Monitor performance and compliance
  • Maintain security
  • Fulfill contractual obligations
  • Comply with legal and regulatory requirements

We do not sell personal information.

 

Text Messaging and Telephone Communications

Praxis may contact individuals by phone, email, or text message when authorized by the individual, healthcare provider, health plan, client organization, or applicable law.

Examples may include:

  • Appointment reminders
  • Appointment scheduling
  • Follow-up communications
  • Healthcare outreach campaigns
  • Patient engagement initiatives
  • Event notifications

Message and data rates may apply.

Individuals may opt out of text communications by replying STOP when applicable.

 

HIPAA and Protected Health Information

Praxis may operate as a Business Associate or subcontractor to healthcare organizations subject to the Health Insurance Portability and Accountability Act (HIPAA).

When handling Protected Health Information (PHI), Praxis follows applicable HIPAA Privacy, Security, and Breach Notification requirements and contractual obligations established through Business Associate Agreements.

When applicable, healthcare organizations remain responsible for providing required HIPAA Notices of Privacy Practices.

 

How We Share Information

We may share information:

With Healthcare Organizations

Information may be shared with healthcare providers, physician groups, health plans, PACE organizations, hospitals, clinics, and other authorized healthcare entities that engage our services.

Service Providers

We may use trusted vendors to support:

  • Cloud hosting
  • Technology services
  • Communication systems
  • Analytics
  • Security monitoring
  • Customer support

These providers are contractually required to protect information and may only use information for authorized business purposes.

Legal Requirements

We may disclose information when required by:

  • Law
  • Court order
  • Subpoena
  • Regulatory investigation
  • Government request
  • Enforcement of legal rights

Data Security

Praxis maintains administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.

Security measures may include:

  • Role-based access controls
  • Multi-factor authentication
  • Encryption
  • Audit logging
  • Security monitoring
  • Employee training
  • Vendor oversight
  • Secure cloud infrastructure

While we implement reasonable safeguards, no system can guarantee absolute security.

 

Data Retention

We retain information only as long as necessary to:

  • Provide services
  • Fulfill contractual obligations
  • Meet regulatory requirements
  • Resolve disputes
  • Enforce agreements

Retention periods may vary depending on applicable legal, contractual, and healthcare compliance requirements.

 

Cookies and Analytics

Our websites may use:

  • Cookies
  • Analytics tools
  • Session technologies
  • Performance monitoring tools

These technologies help us improve website functionality and user experience.

Users may modify browser settings to manage cookie preferences.

 

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

  • Access
  • Correction
  • Deletion
  • Data portability
  • Restriction of processing
  • Opt-out of certain communications

To exercise applicable rights, please contact us using the information below.

 

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Praxis does not sell personal information.

California residents may request information regarding:

  • Categories of information collected
  • Sources of information
  • Purposes for collection
  • Categories of disclosures
  • Requests for access, correction, or deletion

Requests may be submitted using the contact information below.

 

Children’s Privacy

Our services are not directed toward children under the age of 13.

 

We do not knowingly collect personal information from children without appropriate authorization.

 

Third-Party Websites

Our websites may contain links to third-party websites.

 

Praxis is not responsible for the privacy practices or content of external websites.

 

Users should review the privacy policies of those websites independently.

 

Changes to This Privacy Policy

Praxis may update this Privacy Policy periodically.

 

Updates will be posted on this page with a revised effective date.

 

Continued use of our services after updates constitutes acceptance of the revised Privacy Policy.

 

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Praxis Healthcare Marketing LLC

Email: compliance@praxishcm.com

Website: www.praxishealthcaremarketing.com

For privacy requests, please include sufficient information to verify your identity and process your request.

 

TCPA Consent and Communications Policy

Praxis Healthcare Marketing LLC

Praxis Healthcare Marketing LLC (“Praxis,” “we,” “our,” or “us”) is committed to complying with the Telephone Consumer Protection Act (TCPA), applicable federal and state telemarketing laws, and healthcare communication requirements.

 

This TCPA Consent and Communications Policy explains how Praxis obtains consent and communicates with individuals by telephone, text message, email, and other communication methods.

Purpose of Communications

Praxis provides healthcare outreach, patient engagement, appointment scheduling, provider relations support, healthcare education, community outreach, and related services on behalf of healthcare organizations, provider groups, health plans, and healthcare-related entities.

Communications may include:

  • Appointment scheduling
  • Appointment reminders
  • Care coordination outreach
  • Healthcare program information
  • Patient engagement activities
  • Provider outreach
  • Event notifications
  • Follow-up communications
  • Customer service communications
  • Educational healthcare information

Praxis does not engage in unlawful telemarketing activities.

 

Consent to Receive Calls and Text Messages

Individuals may provide consent to receive communications through one or more of the following methods:

 

Direct Consent

Consent may be obtained when an individual:

  • Completes a web form
  • Submits an appointment request
  • Registers for an event
  • Requests information
  • Signs a written authorization
  • Completes a paper form
  • Provides verbal consent during a recorded call
  • Sends a text message requesting information
  • Initiates contact with Praxis or a healthcare organization we represent

Consent Through Healthcare Relationships

Where permitted by law, healthcare organizations may authorize Praxis to contact existing patients, members, caregivers, or prospective patients who have provided appropriate consent to the healthcare organization.

Praxis relies on healthcare organizations to maintain documentation supporting such consent.

Documentation of Consent

Praxis maintains records of consent when available and appropriate, including:

  • Date and time consent was obtained
  • Source of consent
  • Website form submissions
  • Electronic signatures
  • Recorded verbal consent
  • Client-provided consent records
  • Communication logs

Consent records may be retained in accordance with contractual, regulatory, and operational requirements.

 

Calling Practices

Praxis may place calls using:

  • Live agents
  • Call center representatives
  • Manual dialing systems
  • Business communication platforms

Calls are placed only for authorized business purposes and in compliance with applicable laws and regulations.

Certain calls may be recorded for quality assurance, training, compliance, and operational purposes where permitted by law.

Text Messaging Practices

Text messages may be used for:

  • Appointment reminders
  • Appointment confirmations
  • Scheduling assistance
  • Event reminders
  • Healthcare engagement programs
  • Customer support

Message frequency varies based on the services requested.

Message and data rates may apply.

Opt-Out Rights

Individuals may opt out of future communications at any time.

Text Messages

To stop receiving text messages, reply:

STOP

Upon receipt of a STOP request, no further text messages will be sent unless the individual subsequently provides new consent.

Telephone Calls

Individuals may request to be added to our internal do-not-contact list by:

  • Informing a representative during a call
  • Emailing us
  • Submitting a request through our website

Praxis will honor valid opt-out requests in accordance with applicable laws.

 

Do Not Call Compliance

Praxis maintains procedures designed to comply with federal and state Do Not Call requirements.

Individuals who request not to be contacted will be added to applicable suppression lists and excluded from future outreach unless a new business relationship or consent is established.

 

Calls on Behalf of Healthcare Organizations

Praxis may conduct outreach on behalf of healthcare organizations, provider groups, health plans, PACE organizations, clinics, hospitals, and related healthcare entities.

In such cases:

  • The healthcare organization remains responsible for establishing the appropriate relationship with the individual.
  • Praxis acts as an authorized service provider.
  • Communications are conducted according to contractual requirements and applicable laws.

Revocation of Consent

Consent may be revoked at any time through any reasonable method, including:

  • Replying STOP to text messages
  • Verbal request during a call
  • Email request
  • Written request

Revocation requests will be processed as soon as reasonably practicable.

No Condition of Purchase

Providing consent to receive calls or text messages is not a condition of purchasing any product or service.

Individuals may receive services regardless of whether they consent to automated communications.

 

HIPAA and Healthcare Communications

Certain communications may involve healthcare-related information.

Praxis maintains safeguards designed to protect information in accordance with:

  • HIPAA requirements
  • Client contractual obligations
  • Applicable privacy laws
  • Industry security standards

Contact Information

Questions regarding this TCPA Consent and Communications Policy may be directed to:

 

Praxis Healthcare Marketing LLC

Email: compliance@praxishealthcaremarketing.com

Website: www.praxishealthcaremarketing.com

Phone: 1-855-676-6267

 

By providing your contact information, requesting services, registering for events, scheduling appointments, submitting forms, or otherwise interacting with Praxis or our healthcare organization clients, you acknowledge and agree to the communication practices described in this Policy.